64 My Customer Success Path – What Do You Teach Your CSA Members?
July 8, 2020 by Corinna
So you’ve got all these new CSA members this year.
Do you have a plan to help them succeed?
Do you have a plan to keep them coming back next year?
What do you need to do to help them achieve success with your CSA product?
In this episode, I share my specific curriculum we teach to our CSA rookies to help get them to mastery faster. I’ve discovered that this is the “secret sauce” to customer retention.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing. I’ll be running the Email Nurture Challenge, starting July 12, 2020, inside this group! To watch it and participate, make sure you’re inside!
- Grab my farm’s Nurture Email Sequence. Use this “Swipe file” as a template to build your own version and to see how they might be written!
- I mention The KLT Factor in this episode. Listen to Podcast Episode 62 to learn about how to build the Know Like Trust Factor.
- If you want to learn more about the Customer Value Journey, take my one hour workshop here.
- If you want more information on my Facebook Mastery Course, go here.
- Looking for an email service provider? You’ll likely need a paid version to run an automatic drip sequence. Many farmers start with Mailchimp. I use and love ConvertKit. If you want to have fancy “newsletter”-looking templates, then I recommend ActiveCampaign.
- My CSA Membership Academy — This tool has been a lifeline for my CSA members. Now farmers can join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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