A Place to Practice Marketing
Farm Marketing School is where farmers stop learning ABOUT marketing and start DOING it… together
with a coach and a community cheering you on!
Each month, we focus on ONE practical marketing project.
I’ll teach you the framework, walk you through the work, and coach you as you put it into practice.
One project. One month. Real progress.
JOIN FARM MARKETING SCHOOL
The November Project:
Choose Your ONE
Core Offer
Before you can market your farm effectively, you need to get crystal clear on WHAT you’re selling. This month, we’re rolling up our sleeves and building your Farm Offer Brief — a simple document that defines your offer’s promise, process, and price. You’ll have several offers throughout the year, but what’s the ONE you’re focusing on NOW?…
I’ll walk you through the framework LIVE, help you work through the tricky parts, and get you to your “good-enough” first draft.
Kickoff: Wednesday, November 4 at 1 PM ET
LET’S PRACTICE MARKETING
Introducing Our 5-Month Roadmap
Let’s build the foundational pieces of your marketing machine first.
Here’s what we’ll focus on together this winter.
P.S. You don’t have to commit to all five months. Join for the project you need, or stay for the whole journey!
Membership is just $69/month. Cancel anytime.
JOIN THE FMS WINTER ROADMAPHow Farm Marketing School Works
One project. One month. Real progress.
1. One Bite Size Project Each Month
Focus on one practical marketing skill with a clear finish line.
3. Coaching & Feedback
Bring your questions, drafts, and roadblocks. We’ll work through them together!
2. Live Working Sessions
I’ll teach the framework and help you start putting it into practice.
4. Resource Library
Access past trainings, templates, worksheets, and recordings whenever you need them.
WAIT! There’s more!
The Full FMS
Resource Library
Every FMS member gets access to our growing library of past marketing projects, workshops, templates, project planners, and trainings.
Need help with your website? Email marketing? SEO? Sales funnels? Lead magnets? Social Media Planning? There’s a resource for that!
But here’s the best part: You don’t have to tackle everything at once. Follow our live monthly projects, or explore the library whenever you need help with a specific challenge.
Meet Your Coach.
I’m Corinna Bench.
Farmer, marketing nerd, and the person who gets ridiculously excited about giant sweet potatoes.
I’m the co-owner of Shared Legacy Farms, a certified organic CSA in northwest Ohio, and the creator of the My Digital Farmer Podcast and Farm Marketing School.
But here’s the thing: I wasn’t born knowing how to market a farm. When I first took over our marketing, I was winging it, worrying about cash flow, and wondering how on earth I was supposed to find more customers.
Then I discovered that marketing isn’t magic. It’s a skill you can LEARN. And get better at by PRACTICING.
So I rolled up my sleeves, tested strategies on our own farm, made plenty of mistakes, and figured out what actually works. Now I help other farmers do the same — without spending years reinventing the wheel.
I’ll bring the tools, the coaching, and the occasional pep talk. You bring your farm.
Let’s get our hands dirty with marketing!
Don’t Just Take My Word for It…
Real farmers. Real farms. Real marketing wins. Here’s what they have to say!
You simply know your stuff and you relay the info we need in a practical, understandable, and relatable manner. I debated joining the school because I feel like I should devote more time to becoming a better grower vs marketer but I know I need both.
Kaz Mock
KazSRFarm
The feedback I received from you and the group during the monthly Zoom call was well worth the monthly fee. Thanks! I’m excited to implement the suggestions.
Joshua Guess
Rooted Farm
JOIN MY COHORT OF FARMERS
Ready to PRACTICE Marketing Together?
Everything you need to build your marketing skills, one project at a time.
$69/month
One guided marketing project each month
Two live sessions monthly: workshop + group coaching
Coaching, feedback, and Q&A with Corinna
Full access to the FMS training and template library
Replays of all live sessions
Surprise bonuses and goodies along the way
No long-term commitment. Cancel anytime.
Prefer an annual membership? Join for $729/year and save $99.
JOIN ANNUAL PLAN
Still Have Questions?
Is FMS right for my farm?
If you sell directly to customers – through a CSA, farmers market, farm store, or online – YES! Wholesale-only and commodity farms aren’t our primary focus.
When do you meet? What if I can’t attend live?
Every session is recorded, so you can catch up on your own schedule. We typically meet on the first and third Wednesday of the month at 1 PM ET.
What if I’m new to marketing?
Perfect! I’ll teach you the skills and help you practice them.
Do I have to commit to five months?
Nope! Join for one project or stay for the journey. Cancel your monthly membership anytime.
Can I learn other marketing skills besides the monthly project?
Absolutely! Your membership includes full access to the FMS Resource Library, packed with past trainings, templates, and step-by-step tutorials on topics like email marketing, customer research, sales funnels, promotions, and more. Explore whatever your farm needs, whenever you need it!
What if I’m not ready to work on this month’s project?
That’s okay! You can follow along with our monthly project OR dive into the resource library and work on something that’s more relevant to your farm right now. There’s no falling behind in FMS. You get to choose where to focus your energy.
JOIN FARM MARKETING SCHOOLReady to Practice Marketing Together?
Bring your farm, your questions, and your messy first drafts.
I’ll bring the coaching, the tools, and the encouragement.
We’re practicing, not perfecting!