Facebook Group Mastery: Your Blueprint to Building a Highly Engaged CSA Facebook Group

Is your CSA community feeling stale?

Are you struggling with customer retention?

Do your members say things like, "I feel like I'm wasting the food..."

Covid-19 is throwing everyone for a loop! And your customers are craving connection! Could you help your customers tap into a community during this time of social isolation?

Well here's some advice...

Build a Facebook group.

In 2016, our CSA piloted a private Facebook group for our CSA members, teaching how to use the food we grew, initiating discussions with our members, sharing pictures of our recipes, creating monthly challenges....

The response was phenomenal.

I believe that our Facebook group was the single most important driver that catapulted our farm's CSA experience to a higher level.

I also believe any CSA farmer can experience a huge benefit by adding this feature to their membership.

It takes some work... but if you know exactly where to focus your attention in your group, you'll get a serious return on investment.

In this online course, I teach you the step by step blueprint behind our highly engaged Facebook group for our CSA membership.

Here's what this course covers in just under 5 hours:

-What questions you need to ask yourself before you build the actual group.

-A step-by-step walk-through of how to create a Facebook group (the actual mechanics of it, for those of you who need that).

-How to "seed" the group when you're first getting started so it doesn't feel like a ghost town.

-What kinds of post content will drive engagement

-How to be a superstar community manager who can activate the group.

-How to build your CSA's "Success Path" so they get to their desired finish line.

-If you're a veggie CSA farm, I cover what to teach your newbie CSA members so they become onboarded into your farm and maximize their CSA veggie box.

Here's the truth:

Well-run Facebook groups don't just "happen."

There are specific strategies we follow to make the magic flow.

I've made my share of mistakes along the way, and discovered the elements that drive engagement and discussion so you form a tight community.

This course will give you the roadmap for building your own Facebook group for your farm.

I'll break it down for you step by step into bite-size pieces, so you don't get overwhelmed, and you have all the pieces in place before you hit the start button.

How this course will change your farm:

1. Your community will form a tight bond with you and each other.

2. You'll see a spike in loyalty and customer retention.

3. Customers will learn how to use the food you grow, so they waste less food, and feel better about the box experience.

4. Customers will connect with you as the farmer -- which is what they wanted when they signed up to begin with!

5. You'll create a platform where you can instantly upsell more products to a captive audience (and they'll thank you for it!)

6. The group will increase the perceived value of your CSA membership so you can raise the price in subsequent years.

7. You'll be able to create a content engine that you can repurpose in other places to build your branding.