Ep 36: Are You Making These Common Website Mistakes?
December 11, 2019 by Corinna
Okay let’s be honest….
Are you embarrassed about your farm’s website?
Maybe embarrassed is too strong a word.
Is your website helping you find customers? Or is it so outdated that you’re not even sure?
Having a strong website can mean the difference between someone choosing YOUR farm’s CSA over another. We want to build a clear message that helps your ideal client “click with you,” and keep scrolling down the page to learn more.
But too often our websites are cluttered with the wrong information that just confuses our prospective clients.
So what are those common mistakes farms are making? (And how you can fix them?)
That’s what this episode is all about. Start here if you want to tackle the job of revamping your website!
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Building a Storybrand by Donald Miller — GET THIS BOOK – it’s the best way to learn how to create a clear, simple message in your marketing
- The Six Reasons People Buy — Episode 8 of the My Digital Farmer Podcast – Listen to it!!
- To join my website challenge inside my private Facebook group this December/January, you need to get inside my group. For 6 weeks, I’ll be walking you through the steps to rebrand your site. Subscribe here and you’ll get the link to the group on the thank you page. You’ll also get on my email list, so that I can guide you through the process of how to revamp your website messaging.
- Customer Research Bootcamp — this course will teach you how to do customer research 10 different ways. By the end of the workshop, you’ll have customer data that you can use to help you better talk to and target your ideal customer. I teach you the questions to ask to find out valuable intel. You learn how to analyze the data, and I share examples of how to use the data in actual marketing messages.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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