46: How to Make a Great First Impression Using Welcome Emails
February 26, 2020 by Corinna
What happens immediately after someone joins your CSA?
Is it a confirmation email and then crickets?…
What if you could do something more that would help the customer feel better about their recent purchase?
In this episode, I share a strategy I use with wicked success known as the “Welcome Email Sequence.”
These are 3-5 emails long, and they have a 70% open rate.
I share with you why you need a strategy to welcome your CSA members, what it will do for you, and exactly what to write in each one.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- I use ConvertKit as my email service provider. Check them out here. I am an affiliate so I’ll get a commission if you decide to use my link.
- Listen to Episode 4 of the My Digital Farmer Podcast where I teach you the Customer Value Journey. This will be helpful to explain what steps you need to take your customer through on your “haunted corn maze journey.”
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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