45: What My Air Fryer Can Teach You About Marketing

February 19, 2020 by Corinna

Last month, I bought one of these.

It’s an air fryer.

And when it arrived at my house, I was blown away when I opened up the packaging.

Why?

Because this brand did something VERY effective to make me want to start cooking with their product that night.

Here’s what it was.

In this episode, I use this case study to teach you the power of the “excite” phase, and why creating a strategy here in your business will pay off big-time with customer retention.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
• Listen to Episode 30 of the My Digital Farmer Podcast where I talk about how to “Surprise and Delight” your customers. This will be helpful to show you specific ways you can excite your customer.
• My CSA Membership Academy — I talk about this in the podcast at length. It’s been a lifeline for my CSA members. Join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. You’ll also get access to my CSA’s private FB group where you can “peek in” on how we lead that tribe. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime!
• Canva.com is a free graphic design program online that is super easy to use. I make all my documents on it now. Here’s a quick tutorial I made for YouTube where I show you the basics of how to use it.
• Customer Research Bootcamp — When you deeply understand your customer’s pain points and what is keeping them from success with your products, you will be able to develop a success path for them. This can only be done through Customer research. Taking the time to do this step saved my business. Which is why I made an online course that shows you how to do this farmer-style. Purchase my online course that will teach you the basics of how to do customer research to find your ideal customer type. I share 10 techniques for research, focusing on the top 2 for most of the training. You’ll learn the kinds of questions to focus on, what to find out, and how to use the data for marketing. You walk away with a clear customer avatar profile sheet that will guide your marketing for the future. Clarity at last!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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