44: The Parable of the Haunted Corn Maze
February 12, 2020 by Corinna
Marketing is a lot like a Haunted Corn Maze.
Ever been in one?
So much of marketing is simply building a system that encourages your prospects to move from one stage of the customer value journey to the next one.
We are “engineers.”
So how are you guiding your prospects and customers deeper into your brand? Do you have a system?
In this episode, I use the metaphor of the Haunted Corn Maze to show you specific things you can be doing to “pre-frame” your customer’s journey with you. What are you doing to “prep” the next step they take?
What are you doing to pre-set their emotions and expectations?
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on Apple Podcasts
- Listen to this episode on GooglePlay.
- Listen to this episode on Spotify.
Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- The Website Makeover Challenge — we’ve finished the challenge! But you can still go through it for a limited time. Subscribe here to receive the lessons.
- Listen to Episode 4 of the My Digital Farmer Podcast where I teach you the Customer Value Journey. This will be helpful to explain what steps you need to take your customer through on your “haunted corn maze journey.”
- Listen to Episode 41: Why You Need to Be Collecting Customer Testimonials — I share the formula for a perfect testimonial! Learn how to coach them!
- The Taxi Light Video Training — watch it here on my YouTube channel.
- Customer Research Bootcamp — Purchase my online course that will teach you the basics of how to do customer research to find your ideal customer type. I share 10 techniques for research, focusing on the top 2 for most of the training. You’ll learn the kinds of questions to focus on, what to find out, and how to use the data for marketing. You walk away with a clear customer avatar profile sheet that will guide your marketing for the future. Clarity at last!
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Right click and save as to download this episode to your computer.