117 Knowing the Why Behind Your Business

July 21, 2021 by Corinna

What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself?

Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand for life. Great messaging understands this, and knows how to communicate the “why” in your branding. In this episode, we discuss the power of the “why” in your messaging, how to find it, and what it looks like to lead with it in your marketing.

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Some of the resources mentioned in this episode:

- - Start with Why: Simon Sinek’s awesome book heavily inspired this podcast.
  - Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
  - Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  - Customer Research Bootcamp — Need some help learning the “why” behind what your customers value? Take my mini course “Customer Research Bootcamp.” The best way to learn why they are buying from you is to do a deep dive into Customer Research. In this mini course, I teach you the step by step strategy behind how to do market research on your customers. This is the stuff I learned from MY marketing/copywriting teachers. You’ll learn how to build an effective survey (what questions to ask), as well as how to do live in-person phone interviews with your clients to uncover the data you need to build your “Why” messaging. By the end of the course, you’ll have a powerful asset of customer research that you can use for years to come to build your messaging.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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117 Knowing the Why Behind Your Business