105 Ten Places to Promote Your Lead Magnet and Grow Your Email List

April 28, 2021 by Corinna

Your email list is one of the most valuable assets you own as a business. Once you have someone on your email list, you can cultivate a trusting relationship with them over time using a weekly email newsletter. And eventually, you’ll turn them into buyers.

One of the best ways to grow your email list is using a “lead magnet.” This is a special offer you give to your lead in exchange for their email address. People often subscribe on an opt-in form, and then you deliver your lead magnet resource or offer via email.

But once you’ve got your lead magnet created, how do you actually promote it?… That’s what this episode is all about. I share 10 different places you can post that lead magnet to get people’s eyeballs on it! Choose 1 or 2 of these ideas and build a system around them in your business. Soon you’ll be growing your email list on auto-pilot.

Be sure to check out my free training on “How to Build a Lead Magnet” below!

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

- - Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  - Try out ConvertKit using my affiliate link here. This is the Email Provider I recommend.
  - Join my free 7-Day Lead Magnet Challenge here. Want to learn how to build a lead magnet? This challenge will be delivered over the course of 7 days via email and video tutorials. The goal is to help you select, build and connect your first lead magnet so you can start collecting email leads!
  - I mention Linktr.ee in this episode! This is an app that connects to your Instagram bio, and allows you to make multiple links.
  - I mention LocalLine in this podcast. This is my e-commerce platform of choice! We are a traditional CSA, and we find that it works great for collecting our orders AND selling additional products throughout the season.
  - What’s a lead magnet? One of my first podcasts was all about lead magnets. If you want a quick primer in what they are, go listen to episode 9.
  - Want to learn more about mastering the “weekly email” (and what to write about)? Listen to this podcast episode.
  - Want some ideas for how to collect an email address (besides lead magnets?). Listen to this podcast episode 102.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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105 Ten Places to Promote Your Lead Magnet and Grow Your Email List